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DTSTART;VALUE=DATE:20250930
DTEND;VALUE=DATE:20251003
DTSTAMP:20260411T042314
CREATED:20250609T164157Z
LAST-MODIFIED:20250609T165025Z
UID:12217-1759190400-1759449599@portal.ema.alabama.gov
SUMMARY:L0105: Public Information Basics
DESCRIPTION:Course Description\n\n\nTo equip participants with the skills needed to be full or part-time PIOs\, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO\, both in the proactive/ advocacy times and crisis/emergency response. \nThe learner must achieve a minimum passing score of 75% on final knowledge assessments or demonstrate mastery on performance assessments or research assignments to earn the IACET CEU. \nACE: Level: Upper Division \nACE: Credit Hours: 1 \nCECs: 12 \n\n\n\n\nCourse Objectives\n\n\n\nUsing the strategic communications planning model\, develop a public awareness campaign (95%)\nUsing the strategic communications planning model\, develop an incident communications strategy (5%)\nIndicate the purpose of a public awareness campaign\nIdentify the steps in developing a public awareness campaign\nDevelop a strategy for an awareness campaign on a selected topic\nChange the method of developing a plan to follow the 8-step StratCom process\nDemonstrate the role and function of the PIO in both day-to-day emergency environments\nCompare actions PIOs can take to work with the news media during day-to-day and emergency situation\nDescribe different public information written products\nApply effective news release writing guidance\nAdapt or repurpose written media products for social media\nDescribe what types of impressions specific body language might convey during an interview\nIdentify elements of an interview the PIO should consider ahead of time\nIdentify steps a PIO needs to take to prepare for and conduct a news interview\nDemonstrate effective techniques for on-camera interviews\n\n\nPrerequisites\n\n\n\nIS0029.a: Public Information Officer Awareness
URL:https://portal.ema.alabama.gov/train/l0105-lee/
LOCATION:Lee County EMA\, 908 Avenue B\, Opelika\, AL\, 36801\, United States
CATEGORIES:Training
ORGANIZER;CN="AEMA Training":MAILTO:training@ema.alabama.gov
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