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CREATED:20231108T220801Z
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UID:7826-1721030400-1721235600@portal.ema.alabama.gov
SUMMARY:L0105: Public Information Basics
DESCRIPTION:The following course is part of the National Emergency Management Basic Academy being offering in FY24 at Troy University. More information can be found in the attached flyer including information about discounted food and lodging during the courses. Additional courses are:\nL0101: Foundations of Emergency Management (May 20-24\, 2024)\nL0102: Science of Disaster (June 10-12\, 2024)\nL0103: Planning: Emergency Operations (June 13-14\, 2024)\nL0146: Homeland Security Exercise and Evaluation Program Training Course (July 18-19\, 2024) \nFlyer: FY24FullBasicAcademy \nPOC: Training@ema.alabama.gov \nCourse Description: \nTo equip participants with the skills needed to be full or part-time PIOs\, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO\, both in the proactive/ advocacy times and crisis/emergency response. \nCourse Objectives: \n\nUsing the strategic communications planning model\, develop a public awareness campaign (95%)\nUsing the strategic communications planning model\, develop an incident communications strategy (5%)\nIndicate the purpose of a public awareness campaign\nIdentify the steps in developing a public awareness campaign\nDevelop a strategy for an awareness campaign on a selected topic\nChange the method of developing a plan to follow the 8-step StratCom process\nDemonstrate the role and function of the PIO in both day-to-day emergency environments\nCompare actions PIOs can take to work with the news media during day-to-day and emergency situation\nDescribe different public information written products\nApply effective news release writing guidance\nAdapt or repurpose written media products for social media\nDescribe what types of impressions specific body language might convey during an interview\nIdentify elements of an interview the PIO should consider ahead of time\nIdentify steps a PIO needs to take to prepare for and conduct a news interview\nDemonstrate effective techniques for on-camera interviews\n\nPrerequisites: \n\nIS-29.A: Public Information Officer Awareness
URL:https://portal.ema.alabama.gov/train/l0105-public-information-basics-2/
LOCATION:Troy University\, 600 University Ave\, Troy\, AL\, 36082\, United States
CATEGORIES:Training
ORGANIZER;CN="AEMA Training":MAILTO:training@ema.alabama.gov
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